Strategic Analytics.
Business Transformation.

Analytics leader with 20+ years of experience bridging the gap between technical data architecture and executive decision-making. Proven track record of driving measurable ROI at Expedia, Regus, and Globe Life.

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Naveen George Vipin

Certified Expertise

AWS Certified Machine Learning AWS Certified Data Analytics AWS Certified Solutions Architect Google Generative AI Leader
“

Data without direction is just noise. True intelligence comes from knowing what to measure, not just how to measure it.

My Leadership Philosophy

Core Competencies

Value I Bring to Organizations

📊

Customer Journey Analytics

Unifying online and offline data to map customer journeys and orchestrate the "next best action" for higher retention.

🔬

Experimentation & CRO

Managed A/B testing programs across global brands using Optimizely and Adobe Target to drive $10M+ incremental revenue.

🤖

Machine Learning & AI

Leveraging AWS and Georgia Tech MS to implement predictive demand models, NLP, and Generative AI strategies.

Technical Toolkit

Analytics & Tagging

Google Analytics (GA4) Adobe Analytics Google Tag Manager Adobe Launch Pixel Tracking

Data Visualization

Tableau PowerBI Looker Studio QuickSight Domo

UX Monitoring (RUM)

Tealeaf SessionCam UserReplay CallRail

Development & APIs

Python JavaScript SQL APIs (REST) Gemini / ChatGPT APIs

Digital Marketing

Google Ads Facebook Ads SendGrid Epsilon Constant Contact

Portfolio

Selected Case Studies

Site Optimization Strategy

CheapCaribbean.com

Challenge: Tablet and mobile traffic conversion rates were less than half of desktop.

Action: Implemented Adobe Test & Target and specific mobile optimization strategies.

Result: Increased annual revenue by $60M through targeted device optimization.

$60MRevenue Increase
MobileOptimization

Legacy Platform Optimization

Expedia

Challenge: Legacy travel platform suffering from low conversion rates.

Action: Utilized RUM tools (TeaLeaf) to identify friction and fix issues.

Result: $30 Million in annual incremental revenue and 30% conversion uplift.

30%Conv. Uplift
$30MRevenue

Global CRO Program

Regus

Challenge: Optimizing lead-to-sale funnel across global websites.

Action: Implemented end-to-end tracking from lead generation to offline sales.

Result: Annual incremental revenue lift of $10.6M.

$10.6MInc. Revenue
E2ETracking

Professional Experience

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Senior Manager, Digital Orchestration
Globe Life Insurance July 2020 – Present
  • Manage a team of analysts and developers to implement customer journey mapping.
  • Orchestrate "Next Best Action" using combined online/offline data.
  • Direct roadmap for journey analytics projects.
Sr. Director, Marketing Analytics
WorldVentures July 2018 – April 2020
  • Led Digital Analytics Roadmap and demand prediction models.
  • Oversaw Adobe Launch migration and Google Analytics backup implementation.
  • Utilized IBM Watson NLP for sentiment analysis.
Global Head of Analytics
Regus.com April 2016 – July 2018
  • Led global rollout of new website across 120 countries.
  • Implemented Tableau Executive Dashboards to automate reporting.
  • Managed split testing for top 10 global markets.
Director, Analytics & Optimization (NA)
Regus.com May 2014 – April 2016
  • Optimized US/Canada websites driving Paid Search strategies.
  • Managed optimization program resulting in annual incremental revenue lift of $10.6M.
Site Optimization Manager
CheapCaribbean.com Jan 2013 – May 2014
  • Implemented Site Catalyst and Adobe Test & Target.
  • Recommended mobile optimization strategies increasing annual revenue by $60M.
Site Optimization Manager
Expedia Nov 2008 – Dec 2012
  • Produced 30% uplift in conversion on legacy platform ($30M revenue).
  • Identified friction points using RUM tools like TeaLeaf.
XML Java Developer
Expedia March 2007 – Nov 2008
  • Developed travelnow.com affiliate white label platform.
  • Technical implementation of Omniture and Google Analytics.
Associate
Perot Systems July 1999 – March 2007
  • Worked on projects for UBS, Travelocity, and Sabre.
  • Led development teams for complex multi-language sites.

Education

MS, Data Analytics
Georgia Institute of Technology (2024)
MBA, Finance/Accounting
University of Texas at Dallas (2011)
B.Tech, Electronics & Comm.
Mahatma Gandhi University (1999)

Let's Connect

I am always open to discussing leadership roles, speaking opportunities, or complex data challenges.

Email: naveenvipin@gmail.com

Location: Euless, TX

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