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Privacy Policy

Last Updated: December 2025

This Privacy Policy describes how I, Naveen George Vipin, collect and process data on this personal portfolio website.

1. Data Collection & Usage

This website is a personal portfolio used for professional recruitment and networking purposes. I do not sell your personal data. I use third-party tools to analyze website traffic and optimize the user experience.

2. Third-Party Technologies

I use the following third-party services which may place cookies on your device:

3. Contact Forms

If you use the contact form on this website, the information you provide (Name, Email, Message) is processed securely via Formspree and sent directly to my email. This data is used solely to respond to your inquiry.

4. Your Rights (Cookie Consent)

When you first visit this site, you are presented with a cookie consent banner. You may choose to accept or decline non-essential cookies. You can also clear cookies at any time via your browser settings.

5. Contact

If you have questions regarding this policy, please contact me at:
Email: naveenvipin@gmail.com

``` ### 2. Updated: `index.html` Replace your existing `index.html` with the code below. I have added: 1. **Cookie Consent Banner HTML/CSS:** A floating banner at the bottom left. 2. **Consent Logic (JavaScript):** It checks `localStorage` so the popup doesn't reappear once accepted. 3. **Footer Link:** Added a link to `privacy.html` in the footer. 4. **VWO Integration:** I added a comment block in the `` where you should paste your specific VWO SmartCode. ```html Naveen George Vipin | Strategic Analytics Leader

Strategic Analytics.
Business Transformation.

Analytics leader with 20+ years of experience bridging the gap between technical data architecture and executive decision-making. Proven track record of driving measurable ROI at Expedia, Regus, and Globe Life.

View Resume Contact Me
Naveen George Vipin

Certified Expertise

AWS Certified Machine Learning AWS Certified Data Analytics AWS Certified Solutions Architect Google Generative AI Leader
“

Data without direction is just noise. True intelligence comes from knowing what to measure, not just how to measure it.

My Leadership Philosophy

Core Competencies

Value I Bring to Organizations

📊

Customer Journey Analytics

Unifying online and offline data to map customer journeys and orchestrate the "next best action" for higher retention.

🔬

Experimentation & CRO

Managed A/B testing programs across global brands using Optimizely and Adobe Target to drive $10M+ incremental revenue.

🤖

Machine Learning & AI

Leveraging AWS and Georgia Tech MS to implement predictive demand models, NLP, and Generative AI strategies.

Technical Toolkit

Analytics & Tagging

Google Analytics (GA4) Adobe Analytics Google Tag Manager Adobe Launch Pixel Tracking

Data Visualization

Tableau PowerBI Looker Studio QuickSight Domo

UX Monitoring (RUM)

Tealeaf SessionCam UserReplay CallRail

Development & APIs

Python JavaScript SQL APIs (REST) Gemini / ChatGPT APIs

Digital Marketing

Google Ads Facebook Ads SendGrid Epsilon Constant Contact

Portfolio

Selected Case Studies

Site Optimization Strategy

CheapCaribbean.com

Challenge: Tablet and mobile traffic conversion rates were less than half of desktop.

Action: Implemented Adobe Test & Target and specific mobile optimization strategies.

Result: Increased annual revenue by $60M through targeted device optimization.

$60MRevenue Increase
MobileOptimization

Legacy Platform Optimization

Expedia

Challenge: Legacy travel platform suffering from low conversion rates.

Action: Utilized RUM tools (TeaLeaf) to identify friction and fix issues.

Result: $30 Million in annual incremental revenue and 30% conversion uplift.

30%Conv. Uplift
$30MRevenue

Global CRO Program

Regus

Challenge: Optimizing lead-to-sale funnel across global websites.

Action: Implemented end-to-end tracking from lead generation to offline sales.

Result: Annual incremental revenue lift of $10.6M.

$10.6MInc. Revenue
E2ETracking

Professional Experience

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Senior Manager, Digital Orchestration
Globe Life Insurance July 2020 – Present
  • Manage a team of analysts and developers to implement customer journey mapping.
  • Orchestrate "Next Best Action" using combined online/offline data.
  • Direct roadmap for journey analytics projects.
Sr. Director, Marketing Analytics
WorldVentures July 2018 – April 2020
  • Led Digital Analytics Roadmap and demand prediction models.
  • Oversaw Adobe Launch migration and Google Analytics backup implementation.
  • Utilized IBM Watson NLP for sentiment analysis.
Global Head of Analytics
Regus.com April 2016 – July 2018
  • Led global rollout of new website across 120 countries.
  • Implemented Tableau Executive Dashboards to automate reporting.
  • Managed split testing for top 10 global markets.
Director, Analytics & Optimization (NA)
Regus.com May 2014 – April 2016
  • Optimized US/Canada websites driving Paid Search strategies.
  • Managed optimization program resulting in annual incremental revenue lift of $10.6M.
Site Optimization Manager
CheapCaribbean.com Jan 2013 – May 2014
  • Implemented Site Catalyst and Adobe Test & Target.
  • Recommended mobile optimization strategies increasing annual revenue by $60M.
Site Optimization Manager
Expedia Nov 2008 – Dec 2012
  • Produced 30% uplift in conversion on legacy platform ($30M revenue).
  • Identified friction points using RUM tools like TeaLeaf.
XML Java Developer
Expedia March 2007 – Nov 2008
  • Developed travelnow.com affiliate white label platform.
  • Technical implementation of Omniture and Google Analytics.
Associate
Perot Systems July 1999 – March 2007
  • Worked on projects for UBS, Travelocity, and Sabre.
  • Led development teams for complex multi-language sites.

Education

MS, Data Analytics
Georgia Institute of Technology (2024)
MBA, Finance/Accounting
University of Texas at Dallas (2011)
B.Tech, Electronics & Comm.
Mahatma Gandhi University (1999)

Let's Connect

I am always open to discussing leadership roles, speaking opportunities, or complex data challenges.

Email: naveenvipin@gmail.com

Location: Euless, TX

LinkedIn

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